Facebook & Instagram advertising
Put your offer in front of the right people.
I research your audience, develop ad concepts, set up agreed campaigns and review performance.
CAIRNS-BASED. SUPPORTING AUSTRALIAN SMALL BUSINESS.
Helping your business reach its next customer.
I create and manage practical advertising, social content and email follow-up designed to attract enquiries and help turn interest into paying customers. You work directly with me, Brad, from the first conversation.
Our first conversation: your business, ideal customers and a practical starting point.
A clear starting plan. Personal service.
A focus on paying customers.
GOOD MARKETING CONNECTS THE DOTS.
01 / BE SEENThe right people.
02 / START A CONVERSATIONA genuine enquiry.
03 / BUILD THE RELATIONSHIPYour next customer.
Creative. Strategy. Growth.FOUNDER-OWNED BUSINESS · SKETCHLINE TEES
Built through
my own business.
Hands-on experience building a connected marketing system, from the first advertisement to the customer journey after a purchase.
I've built and managed paid advertising, email follow-up, organic content and an online store for Sketchline Tees. That practical experience shapes how I approach marketing for other businesses.
Explore my experiencePaid advertisingEmail journeysOrganic contentOnline storeMeasurement
PRACTICAL MARKETING. CLEAR PURPOSE.
What I do for
your business.
Make your offer clear. Reach the right people.
Give their interest somewhere to go.
Organic social content
Give people a reason to remember you.
Practical posts that explain your offer, show your work and build familiarity. We agree the posting schedule before launch.
Email follow-up
Keep the conversation moving.
Useful follow-up for people who have agreed to hear from you, designed to turn interest into an enquiry or purchase.
Tracking & improvement
Understand where your money is going.
I monitor enquiries, attributable paid customers and campaign costs, then explain the next changes in plain English.
Google Ads can also be assessed where relevant. The right channels depend on your business and the agreed plan.
A good fit for a practical starting plan.
I work with Australian small businesses with a clear product or service, capacity for new customers and someone ready to respond to enquiries. In our first call, we'll discuss your business, ideal customers and a sensible place to start.
My business & new partnerships
Built in my own business.
Now helping others grow.
Sketchline Marketing grew from the hands-on work of building my own business, Sketchline Tees. I create ads, email campaigns and follow-ups that give people a clear reason to take the next step — with the same dedication I put into my own brand.
My own business
Sketchline Tees
This is where I put marketing into practice: original products, Meta advertising, email marketing, organic content and an online store. These examples use my actual products to show how I connect a brand’s identity with an audience’s interests.
Creative examples
Recreated Facebook feed layouts using my actual products.
Tough by Design
Australian identity and old-school character.
Actual product artwork. Recreated Facebook layout and showcase copy.
Australian Surf Wagon
Coastal nostalgia and the feeling of a great weekend.
Actual product artwork. Recreated Facebook layout and showcase copy.
Ongoing new partner
Hazidex
I’m working with Hazidex, an Australian safety and auditing software business, to develop marketing that makes its products easier to understand and gives the right people a reason to enquire.
The examples below show campaign concepts tailored to two distinct products: Hazidex Safety and Hazidex Auditor. They bring together clear advertising, informative emails and thoughtful follow-ups.
Campaign concepts prepared for review. These examples do not represent live campaigns or measured results. Photography and interface imagery are illustrative.
Meta ad concepts
Clear messages built around site visibility and a structured audit process.
Hazidex Safety
Site visibility
Ongoing new partner. Campaign concept prepared for review.
Hazidex Auditor
A structured audit process
Ongoing new partner. Campaign concept prepared for review.
What this could look like for your business
A message that fits.
A reason to take the next step.
A message that fits your business. Creative that catches the right people’s attention. Follow-ups that help turn interest into a conversation.
I’ll start by understanding your customers, your offer and what a new sale is worth to you. Then we can build a practical marketing plan around your budget and goals.
YOUR FIRST FOUR WEEKS
A considered start.
A clear next step.
A starting framework we tailor to your business. Scope, quantities and timing are agreed in your proposal before work begins.
Understand & plan
Understand your offer, ideal customers, area, capacity and measurement. Prepare a focused campaign plan.
Your partShare accurate business information, assets and authorised account access.
Create & approve
Prepare initial advertising and relevant follow-up. Launch when access, setup and approvals are ready.
Your partApprove the messages and be ready to respond to enquiries.
Review & adjust
Review campaign delivery and enquiry quality. Improve the message or audience where the evidence supports it.
Your partLet me know which enquiries became quotes or paid customers.
Learn & decide
Review spend, enquiries and attributable paid customers. Agree what to change and whether to continue.
Your partReview the findings and decide the next step together.
A test and review period.
Launch can happen earlier when everything is ready. Some sales cycles take longer than four weeks. We agree the number of advertisements, posts, email journeys and updates in your proposal. You continue to handle enquiries, quotes, sales and fulfilment.
MEET BRAD ANSELL
A real person behind
your marketing.
Brad.
Founder, Sketchline Marketing
Cairns, Queensland
I'm Brad Ansell, the founder of Sketchline Marketing, based in Cairns. My experience comes from a long-standing interest in marketing and technology, alongside hands-on advertising and email marketing for my own business, Sketchline Tees.
I'm now building Sketchline Marketing with that same practical mindset: understand the business, test carefully, track what matters and keep improving.
As a small business owner myself, I understand the care that goes into every dollar you invest. You can expect personal attention, honest updates and consistent effort.
A little more about meTHE STARTER ARRANGEMENT
A shared interest in
your business growing.
The starting arrangement combines an agreed setup fee, an advertising budget and a commission linked to new customers I bring to your business. There is no fixed weekly management fee under the starter arrangement.
Advertising and setup costs still apply even when no sale occurs. Attribution, commission basis, refunds and any subscription-specific treatment are agreed in writing before launch.
Let's discuss a starting planNEW CUSTOMERS. CLEAR TERMS.On each new customer's
10%
On each new customer's
first completed, paid purchase.
No further commission on that customer's repeat work or renewals.
One new customerCommission on their first paid purchase
Their next purchaseNo repeat commission
Another new customerCommission on their first paid purchase
A FEW THINGS YOU MIGHT ASK
Good questions.
Straight answers.
Are you a new business?
Yes. Sketchline Marketing is a new, founder-led business. My practical experience comes from marketing my own store, Sketchline Tees. I'm now building an external client record.
Do I need to understand marketing?
No. I'll explain the plan, costs and reporting in plain English so you can make informed decisions.
Can you guarantee customers?
No. Results depend on your offer, audience, budget, sales cycle and how enquiries are handled. We test carefully and review what the evidence tells us.
What does the 10% commission apply to?
Each attributable new customer's first completed, paid job or sale. There is no further commission on that customer's repeat work or renewals. Attribution, the commission basis, refunds and subscription-specific treatment are agreed in writing before launch.
Are advertising and setup costs separate?
Yes. Setup fees and advertising budgets are agreed before launch and are not covered by commission. These costs still apply even when no sale occurs.
What will you need from me?
Your approved offer and pricing, service area, customer priorities, capacity, brand assets, authorised account access and timely responses to enquiries.
Can I pause?
Yes, under our agreed arrangement. Costs already incurred and commission already earned remain due.
Who controls my accounts?
You retain ownership of your business accounts and approve access and budgets.
Is email marketing included?
We agree the scope before starting. Email follow-up uses only suitable consented contacts, with a working unsubscribe route.
Who handles enquiries and sales?
I prepare and manage the agreed marketing. Your business handles enquiries, quotes, sales and delivery. A clear offer, available capacity and timely replies all affect the outcome.
Which businesses can you help?
Australian small businesses with a clear product or service, capacity for new customers and a workable follow-up process. Our first call is a chance to assess the fit.
How do you identify a new customer?
We agree the evidence and attribution rules before launch, including how existing customers are excluded, how a completed paid purchase is confirmed, and how refunds or longer sales cycles are treated.
What happens in the first four weeks?
We agree a starting plan, prepare and approve the creative, launch when ready, review enquiry quality and decide the next step. Deliverables and update frequency are set in your proposal; the test period does not guarantee a sale.
A GOOD PLACE TO STARTLet's talk about the customers
Let's talk about the customers
you want more of.
Tell me a little about your business and we'll discuss a practical starting point.
Request a 15-minute call