EXPERIENCE · FOUNDER-OWNED BUSINESS

Built from the ground up.
Connected by experience.

Hands-on experience building the marketing system for Sketchline Tees — my own ecommerce brand.

SKETCHLINE TEES

From the first click
to the next purchase.

My focus has been building a complete marketing system and understanding how each part supports the customer journey.

Paid advertising, email follow-up, organic content, store improvements and measurement: I have built and managed these around my own products and real customers.

This is founder-owned business experience. The examples below describe what I have worked on; they are not external client results.

Visit Sketchline Tees

MY WORKING APPROACH

Research the business.
Build the system.
Test deliberately.
Keep improving.

PAID SOCIAL

Testing creative. Managing the spend.

Through Sketchline Tees, I have worked with broad Australian purchase campaigns, product-specific tests, catalogue discovery and controlled creative tests. I have tested lifestyle images, product close-ups, different messages and existing-post social proof.

I review delivery, clicks, landing-page visits, carts and purchases together, and cross-check platform attribution against the store’s order records.

EMAIL CUSTOMER JOURNEYS

Make the next interaction useful.

My experience includes signup capture, welcome journeys, browse and checkout recovery, post-purchase follow-up, winback and audience segmentation.

The work connects the original acquisition with the email that helps close or recover an order. The journeys used for your business depend on your offer, systems and customer permissions.

GOOGLE & SHOPPING

Understand the intent behind the search.

I have worked with Google Shopping, Performance Max, Merchant Center product feeds, eligibility issues and ecommerce conversion setup.

This is product-led ecommerce experience. Google advertising for another business is assessed on its suitability and agreed scope.

ORGANIC CONTENT & BRAND

Give people something to recognise.

For Sketchline Tees, I have developed a consistent creative style and content around Australian nostalgia, classic cars, beaches, sheds and weekends.

The approach combines founder-led language, content planning, varied creative formats and learning from customer comments and reactions.

STORE EXPERIENCE

Help interest become an informed purchase.

My practical work has included product pages, product imagery, cart and shipping messaging, free-shipping progress, discount journeys and popup behaviour.

I treat the store as part of the marketing: the message, buying experience and follow-up need to work together.

MEASUREMENT & SYSTEMS

Know what happened. Decide what comes next.

I use paid Shopify orders as the main sales record, compare platform attribution and customer journeys, and review campaign costs alongside fulfilment costs.

I have also worked with scheduled reviews, Make integrations, AI-assisted research and operational records to make the process more repeatable.

THE EXPERIENCE PROFILE